The Business of Software

Many Genexus users are software houses that make their living selling their software.

This page is dedicated to the 'Business of Software', so everyone in the GX community can share experience on this tough area.
 

What is Strategy
What a Business Strategy should do

The ONE key thing to know about negotiation
  Five Things Every Micro-ISV Should Know About Intellectual Property

Trademark tips for your Web app is an interesing post from Guy Kawasaki.
 

• Game Afoot
• What is Marketing
• Marketing for Geeks
• The 22 Inmutable Laws of Marketing
• Crossing The Chasm
• Marketing Positioning
• Whole Product Management
• Product Manager
• Tactical Alliances
• Types of Features
• In Search Of Stupidity
• How the Intel Inside campaign works

 

• Camels and Rubber Duckies Joel article on pricing.
• Software Pricing. A site about how to put a price for your software.

 

• See The Business of Software Forum for a very good forum on the subject. It's hosted by Joel