"What does work for
product managers , on the other hand, are tactical alliances. Tactital allicances have one and only one purpose: to accelerate the formation of whole product infrastructure within a specific target market segment. The basic commitment is to codevelop a
whole product and market it jointly. This benefits the product manager by ensuring customer satisfaction. It benefits the partner by providing expanded distribution into a hitherto untapped (hasta ahora no explotado) source of sales opportunities."
From
Crossing The Chasm