It's a book named after the infamous In Search Of Excellence book. Its full name is 'In Search of Stupidity. Over 20 years of high-tech marketing disasters'.
It has a lot of real stories of horrors like OS/2, WordStar, the buying of Ashton Tate by Borland, etc.
Also the foreword from
Joel Spolsky it's very interesting (actually it's
here).
See it
here.